Friday, July 12, 2013

Team Cycle Chic

ugly truth
Photo: Garance Doré

Macy's is mining Parisian style and looking to the streets for their new brand, Maison Jules. Someone at the department store company must see cycling and street style blogs as the hottest things going right now because Macy's had tapped Garance DorĂ© to shoot the campaign which features a limited edition bike by Martone Cycling Company. According to Elle, the bike/retailer collaboration doesn't end there. The exclusive coral-colored bikes will be awarded to Macy's shoppers who send an in-store text containing a unique code found at the Maison Jules department of the store on August 1st. Then, in September, there will be a style contest on Instagram giving participants the chance to win bikes and a grand prize consisting of $500 of Maison Jules clothes and a trip to Paris. (I hope they give the grand prize winner a bike too).