via Comfort & Luxury
I wasn't the first to post pictures of the Liberty of London for Target bikes. I saw one of those fuchsia, floral affairs on for the love of bikes first. However, I was hanging out in the library one day perusing the magazines when I spotted a photo not-seen-on-the-internet of a Liberty of London bike in O Magazine. Unfortunately, my local branch doesn't have a scanner. That's why I'm so appreciative of Tracy at Comfort & Luxury's scans of the new bike. She did a good job at getting those tiny graphic details and you can clearly see how much the bike is and when it'll be in stores.
At $200, these bikes are priced similarly to the simple, white Muji bike, but where Muji is known for strong design and aesthetics Target is known for low prices. I haven't found any manufacturer information on the web so I can't surmise anything about the quality of these bikes. With Liberty of London's brand on the line, I don't think they would collaborate with Target on a crappy bike, do you?










