Thursday, September 11, 2008

Bikes on High Street


I'm sure you've heard of the Chanel bike by now. Before that there was the Armani bike, both so rare and expensive as to be very exclusive. Now, high end Japanese denim company Evisu is getting in on the act. I've primarily heard the brand referenced as part of the inventory of a number of hip-hop clothing stores so maybe that means in the future there will be a Rocawear bike or a Baby Phat bike. Perhaps there will be a Levi's bike. High end American designers might embrace the trend. I can imagine a Marc Jacobs bike, can't you? What about a Vera Wang bike? With designers literally making bicycles chic with their style and their status, I think many more people will ride bikes because they won't worry about being assumed to be poor and those who love to consume conspicuously will still be able to do so. These folks will probably not become steadfast cyclists, but at least it will get some cars off the rode for a while and open up the public's eyes to alternative modes of transportation.

8 comments :

2whls3spds said...

I dunno, the way it ususally goes in the US is they slap marketing on some cheap bike and sell them at WM. I remember the "Olympic Bikes" of 1976 they are popping up on Ebay and CL for ridiculous asking prices, they were nothing more than a $69.95 Huffy with fancy graphics.

Aaron

chisoxjim said...

http://www.cadillacbicycles.com/us_index.html

The Bronze Bombshell said...

Hmmm. You can't really do that in fashion because a crap bike would diminish your brand's status. I was just thinking that if bikes became associated with a lot of brands with high status, some of that status would rub off on the image of bikes in our society. People who jumped on a bike because it seemed like the chic new accessory might keep on riding--it will grow on them like their little purse dogs.

2whls3spds said...

"diminish brand status" LOL most brands that I have noticed (with a few notable exceptions)quickly find that the higher end market is fairly limited and end up whoring themselves to the lower end department stores pretty quickly to get the sales volume to keep the dollars rolling in. Tommy Hilfiger and Ralph Lauren are a couple that come to mind... they do sometimes make different lines. I seldom purchase my products by name only, I look for overall value first with the preference being durability and suitability over price.

Aaron

Jett said...

I agree that if you want to put more than 100 miles on a bike then you should get a quality piece of equipment, but more people on (safe) bikes is a always a good thing.

Quality is always in style.

The Bronze Bombshell said...

Whatever one might think of the fashion element of designer or high street bikes, I totally agree with Jett about the importance of quality.

Ridonkulus said...

is it wrong that i kinda like the bike bag sitting on the front rack? i would use that off the bike. i think it might turn into something the brands can't control. like people turning their logos into decals. kinda like how women get LV painted onto their nails or all those knockoff Chanel studs. you're right, i do see brands selling and marketing couture bikes. i wouldn't be surprised if Louis Vuitton makes one with a monogrammed skirt guard.

The Bronze Bombshell said...

I like the bag too and I never turn away a good handbag. I don't think we will see too many fashionable bag/bike combos or even fashion bikes in the near future even though I just found out about Sweden-based WeSC making their own "Dutch" bike. It seems like all the brands I've heard of are geared towards high-end trend slaves or young adults with an urban sensibility without anything in between. All of them are based overseas too. I don't foresee The Gap, for example, taking a chance on marketing bikes to a newly emerging bike culture in this country.